Elements That e-Commerce Front Page Design Should Have To Increase User Experience
How your clients view your company or business when they visit for the first time matters a lot thus the need to keep it clean and arranged in the right manner. The first impression matters a lot as it can land you a client or it drive your potential customers away. The same applies to e-commerce website whereby the front-page design should be appealing to attract the right audience. The from page helps a lot to achieve good traffic especially when a good SEO plan is employed. Several elements need to be taken into accounts to ensure that the front page on an e-commerce website is beautiful hence drawing attention from various visitors.
It is recommended that the front page design should e simple to allow the clients to read it. When you put more wording on your front page, many clients will not read it and they may end up leaving your site. The front page is a place that is aimed at welcoming users to an -ecommerce site and not to preempt every details as it will scare the clients away. Make sure that the information on the main page is minimal and if the client needs more data, they will open other tabs. The front-page design should focus on who the company is, and what it offers.
It is essential to make easy for the site visitor to go through your site with ease as they find what they desire. The the webmaster should check the site first to ensure that the clients will have an easy time when they log in to the site. If you take more than two clicks to get what you are looking for, then ensure that you have worked on the navigation of the page to enable the site visitors to navigate well. It is recommended to have the navigation key on top of the front page of your e-commerce site as this will make easy for your clients to navigate quickly through the site.
Lead with featured items as this is the reason as to why the clients visited your page. Many clients will click on the view more links if they are interested in getting more details on the item thus the need to have the item displayed on the front page as this will make them to stay on your site and they may end up buying it. Note that featured items contribute to good results thus the need to put them on the front page.
Use video on the front page of the e-commerce website. Many clients will appreciate the existence of your firm if your include a captivating video on the front page giving information on your company. The featured products with video reviews are effective in achieving high sales as clients are seeing what they are buying in action.