Designing an Effective Book Cover
Even a great book may never depart from the bookstore if the cover doesn’t capture the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.
Here are a few pointers to be sure you’re on the right track with your book cover mockup:
Check out similar book covers.
Visit online and local bookstores and take a look at books in your category. When you go to the area of the store where your book could be someday, what’s the first cover that caught your eye and for what reason? What made the cover stick out from the rest? In the same manner, pay attention to those covers that you thought were the worst. Consider all these questions as you come up with a book cover mockup.
Be smart with colors.
Consider the psychological impact of the colors you plan to use on your cover. If your book is about yoga, you may not want a red or orange cover because these colors tend to be exciting rather than relaxing. Try white or blue in your book cover mockup, and you will find them more soothing and probably more suitable. Again, scan other books in your same category and notice the colors they use. How would you like people to feel about your book? What are the colors that make you feel like that?
Put your title and name in the right places.
Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters must stand out and be easy to read. It’s always best to use simple fonts in neutral colors, like black or white, and on your book cover mockup, make sure the text won’t blend in fully with the color it sits on.
Use matching art.
Be sure the artwork fits your book’s content and does not change what the book is really about. Following her death, some Agatha Christie’s murder mystery books had covers with gruesome illustrations, such as blood streaming out of someone’s mouth. The covers caught attention, but that’s it. People typically have an aversion to such shocking images. So don’t be content with getting their attention – they should be inclined to dig deeper.
Keep it simple.
Be sure the cover is not chaotic. Try a distance test. Set your book cover mockup’s height to one inch, the size it will be online. If your artwork cannot be distinguished easily at the said size, then it is too complicated. Also set the cover at the actual book size and view it from a ten-foot distance. If the artwork couldn’t be distinguish it that easily, it may not be the right choice.
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