Color Picking Tips for Toy Logos
If your job is to create toy logos, you have a very challenging responsibility of ensuring that they all are attention-grabbing and wholesome at the same time. With toy sales having seen a significant increase in the past couple of years, it only means that the demand for your niche is growing. But because there also is increasing competition, it only means you must level up and do something to make your work stand out.
While most people don’t really give serious thought about how toy logos are made and who’s making them, you know deep in your heart that the job is tough simply because the market is so competitive. Therefore, the ability and skills to make unique and amazing images are a must, and to think, it’s not even just about your talent. What needs to be done is to learn more about the psychology of color, something that’s indispensable when creating something to please or impress children and kids.
The Age Factor
It’s quite interesting to know that children actually see colors differently based on their age. For example, it is best to use direct contrast of dark colors instead of light ones if your target market are kids aged 2 years or below. What this means is that if you use a deep purple-colored logo on a toy, children belonging in this age range will most likely be interested in that toy instead of the one beside it but with a light-colored logo.
Keep in mind that children also generally respond more to color compared to adults, which means that if you happen to be marketing a skybound trampoline, you must incorporate a lot of color in it for kids to be interested.
What this actually means is that if the logo you’re creating is for a toy intended to be sold to both boys and girls, you therefore must use a gender neutral color. Hence, you don’t expect that boys will fancy a toy wrapped in a big pink logo.
Parent Preference Matters, Too.
You also must acknowledge the fact that while the kids have the first say when it comes to the toys they want, the parents still have the purchasing power. Thus, it makes perfect sense to use your colors in your logo to communicate with the parents, too. A good example is blue, which generally represents calmness; and this same color is best used for logos for craft-based toys, which in turn is fancied for the most part by older kids. Red on the other hand is seen by adult eyes as the color for fun, excitement, and an active lifestyle, which means it is best for board games and toys that promote physical activity.