Most companies dedicate a massive budget for promoting their businesses, and that increases the operating costs which in turn reduce profit levels. However, the use of promotional pens is a simple way of promoting a business yet it works effectively more than most expensive marketing strategies. There are different types of pens to use, and you can choose a personalize it to fit your business needs. It works well as a marketing tool, and you will not spend hugely to purchase the pens, unlike other marketing methods. Getting the right pen is crucial, and the following are some of the considerations to make.
Draft a budget – What is the current amount of money that the company uses for promotional activities and what proportion of it can the company set aside to purchase promotional pens? As this might be your first time using promotional pens in the business, you need to know the detail of cost of purchasing promotional pens before you make a budget for it. To get this information, you have to conduct some research within the market to find out the appropriate budget that would befit promotional pens. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. Picking a company which offers the least quotation is not advisable because it may not provide quality pens that you need to improve your business image.
Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Laser engraving and printing using machines are some of the techniques that suppliers use to label pens. You must know what you want to be included in the printing, and that may be the company logo, company name and the contact details on the pens and container. This information should be both in the pens and the containers, and they must be visible to promote the company. The design of the pen is also outstanding, and the best one elevates the company’s status. The suppliers are aware of various designs, and they can assist you to select the most appropriate one for your case.
Pen color – You can choose the best color depending on your preference, or you can opt for a combination of colors. However, it is recommendable to restrict your choice with the company colors. In most cases, the containers will always be on displays and clients can view it at all times and company colors remind the customers about the activities of the business. Try to use bright colors that can attract the attention of people easily without straining. Doing all these activities alone can be hectic, and you can engage some of your employees and loyal clients to give you suggestions about design and color.