Digital marketing has become a critical part of every online company’s success. Obviously, incorporating it into your own strategy is essential. And as you are a digital marketing beginner, you need to acquire as much basic knowledge as you can, including the jargon.
Below are the most important terms you may come across, and their significance:
Search Engine Results Page (SERP) and Page Rank
After a user runs an online search using a search engine, he gets a list of results known as a Search Engine Results Page (SERP). Your website’s position on this list is called Page Rank. For example, if your website is listed fourth on the first page of a search result, its page rank is #4.
Search Engine Optimization
Search Engine Optimization is a method of designing webpage content such that it becomes more relevant in the eyes of search engines, and gets a higher page rank as a result. A higher page rank means more web traffic.
Keywords are the words or phrases you type into a search engine’s query box when you’re looking for something online. If you use the right keywords in your content, your website becomes more likely to appear in the SERPs each time somebody runs a search on those keywords. The use of too many keywords will make your content illogical or unreasonable however. Called keyword stuffing, this practice can have your site banned by search engines, so have to avoid it totally.
Organic traffic is traffic you receive in your website that comes purely from a search engine query. Organic traffic is, in fact, the best kind of web traffic since it is targeted, which means somebody actually searched for you or something you offer.
Click-Through Rate (CTR)
The percentage of the audience that clicked a specific link on a webpage, a web ad or in an email, is known as click-through rate. A higher CTR means more users did visit your website.
Cost-per-Click is the cost paid by a company to a certain publisher every time people click on that company’s ad (usually linked to the company’s website) on that publisher’s website or blog.
Lastly, remember that simply getting people to visit your website is by no means enough. You have to capture their interest! They must be delighted with your content and return for more, until you convince them to get your product or service. Better yet, convince them right on their first visit.! When the visitor responds the way you want them to – for example, by downloading a newsletter registration form, signing up for subscription, or buying a product – that is called conversion.